I am committed to effective and usable design with 14 years of client experience in Europe, the UK and the US.
Design Portfolio
Qualys – Web App Firewall
The work:
Director of UI Design, Qualys the leading security SaaS company.
QualysGuard Web Application Firewall (WAF) Provides Protection and Increased Performance for Business Critical Web Sites. The new service, provides protection against known and emerging web application threats and increases web site performance through caching, compression and content optimization to subscribers anywhere in the world, affordably and with no equipment needed.
The results:
This product was launched with much fan faire at RSA in March 2012.
Try Qualys Web App Firewall
UEFA.com
The work:
Senior Art Director, Fortune Cookie
As lead creative for the UEFA.com redesign (the worldwide go-to site for European football) I relied on dedicated research documents for my design, including:
• ethnographic studies
• competitor analysis and benchmarking
• online survey in 6 languages that attracted 7000+ responses
• expert reviews and analytics to benchmark current site performance
• analysis of previous research and insights
• Tobi eye-tracking studies to identify tasks and user journeys
The new UEFA.com was an Official Honoree in the Sports category at The 14th Annual Webby Awards.
The results:
The new UEFA.com is football heaven.
Fans can now enjoy:
• 1800+ matches a year
• 120,000+ player pages
• improved and increased offering of video and photos
http://www.uefa.com
Small Luxury Hotels on iPhone
The work:
Head of Design, Fortune Cookie
As head of design, Fortune Cookie developed an iPhone booking and information app for SLH guests. Supported by rich imagery and information, the app enables guests to book their stay at any SLH hotel direct from their iPhone or iPod Touch.
Functionality centres on 3 key elements:
• discover the world
• enjoy the surrounding area
• share their experiences
The results:
Enables guests to engage with SLH at every stage of their journey – from finding the right property to suit their needs, to using the app to enhance their experience while staying at the property, to sharing the experience when they return.
National Rail Enquiries
The work:
Senior Art Director, Fortune Cookie
Nationalrail.co.uk is the UK’s fourth busiest travel website, with 7 million users a month. To understand travellers’ experiences we interviewed passengers on platforms, talked to call centre staff and undertook extensive user testing.
The results:
The increase of the Web site stats are impressive
• 300% increase in online registrations
• 60% increase in ‘Cheapest Fare Finder’ enquiries. http://www.nationalrail.co.uk
Qualys – FreeScan Web App
The work:
Design Director, Soma Digital
This product launch was for the security world, and was required to be as easy and simple as possible because it is a major lead-gen piece for the Qualys sales team. FreeScan will perform a comprehensive scan and let you know instantly where you’re at risk.
The results:
This was launched with much fain faire in December 2011, and lead-generation have improved.
Try Qualys FreeScan
UEFA Television
The work:
Senior Art Director, Fortune Cookie
This was a challenge due to the nature of rich media ‘online telly’ audience expecting a lot. What we delivered was amazing, here are some highlights.
• 16 weeks from kick-off to testing
• revenues are thru the roof
• returning audience has come back for a second year
The results:
The new UEFA.com is football heaven.
Fans can now enjoy:
• 1800+ matches a year
• 120,000+ player pages
- improved and increased offering of video and photos
The new UEFA.com was an Official Honoree in the Sports category at The 14th Annual Webby Awards.
http://www.uefa.com
Europcar on MS Surface
The work:
Senior Art Director, Fortune Cookie
We developed a multi-touch application for Windows 7 to run on Microsoft Surface tables at Europcar stations.
Customers can use the system to:
• get local information and plan a route for their onward journey
• print directions and maps to help them explore
• plan theme-based circular routes – for example, history or gastronomy – to take in local attractions
• access special offers from Europcar partners
The application won the ‘Innovation in User Experience’ award in the 2010 Econsultancy Innovation Awards.
The results:
Europcar is the first travel company in Europe to offer the use of Microsoft Surface tables, and multi-touch application for Windows 7.
Video of Microsoft Surface
UEFA Player Rater
The work:
Art Director, Fortune Cookie
Football fever is a global phenomenon: 50% of UEFA’s audience lie outside Europe, reflecting the worldwide appeal of club and international competitions such as the Champions League and EURO 2012.
The new UEFA.com was an Official Honoree in the Sports category at The 14th Annual Webby Awards.
The results:
The new UEFA.com is football heaven.
Fans can now enjoy:
• 1800+ matches a year
• 120,000+ player pages
• improved and increased offering of video and photos
The new UEFA.com was an Official Honoree in the Sports category at The 14th Annual Webby Awards.
http://www.uefa.com
Pictet Private Bank Styleguide
The work:
Senior Art Director, blue-infinity
After designing the Pictet Funds site, my team built a language-agnostic styleguide which we delivered to the global development teams located in various counties around the world.
The results:
Designed in 18 months, and built in about 12, this was one of the biggest Fund Advisor sites in Switzerland.
http://www.pictetfunds.com
BP Global
The work:
Head of Design, Fortune Cookie
This was a pitch design presented to the BP Global brand team in London. The chosen direction wasn’t too far from these designs, and the new bp.com should be going live any day now.
The results:
New brand and new outlook for 2012. Results to come.
http://www.bp.com
LTA – British Tennis
The work:
Senior Art Director, Fortune Cookie
We implemented the EPiServer content management system and worked with the LTA to plan and build a site that would support a constantly evolving web infrastructure, with the flexibility to handle multiple media types and the robustness to cope with very high usage and rapid growth.
The LTA site was the only British website honoured in the Association section of the Webby Awards 2009.
The results:
• player searches increased 19%
• tournament searches 148%
• ranking searches a massive 167%.
http://www.lta.org.uk
LineUp by Metro
The work:
Head of Design, Fortune Cookie
This was a pitch design presented to the Lineup. The approved designs went into production, and then disappeared. Strange.
The results:
These design quickly disappeared, I have no results. http://www.nationalrail.co.uk
Moorings Yacht Charter
The work:
Art Director, Fortune Cookie
This was a pleasure to design, because I like to sail and I was able to design and discuss as a avid sailor. The site is inspiration and warms the holiday spirit with large ocean filled photos.
The results:
The results are in, bookings are up and also a great site to learn about bareboat sailing.
http://www.moorings.com
Fortune Cookie
The work:
Head of Design, Fortune Cookie
Some of the most difficult projects are internal, especially for the big bossman and add to the fact it’s the company site. Needless to say, the creative team designed and presented and this was the winning site.
The results:
Justin is happy (CEO), the clients can find the info they need, and sales inquires have vastly increased.
http://www.fortunecookie.co.uk
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Qualys – Web App Firewall
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UEFA.com
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Small Luxury Hotels on iPhone
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National Rail Enquiries
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Qualys – FreeScan Web App
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UEFA Television
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Europcar on MS Surface
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UEFA Player Rater
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Pictet Private Bank Styleguide
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BP Global
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LTA – British Tennis
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LineUp by Metro
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Moorings Yacht Charter
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Fortune Cookie
Client List
Professional Agencies
Fortune Cookie
Modem Media
Digitas
blue-infinity S.A.
include-digital
Technology and Software
Qualys
Metro
Prosper
coComment
IT Training Academy
eBay
Microsoft Marketplace
Informationweek.com
E.piphany
Transport and Leisure
National Rail
Europcar UK
Europcar International
UEFA
LTA
Small Luxury Hotels of the World
Michelin
BF Goodrich
Consumer Goods
British Gas
Jaeger LeCoultre
Migro
Philip Morris International
Logitech
simpleFLOORS
Ticketmaster.com
Financial Institutions
Pictet Funds
Royal Bank of Scotland
EFG Bank
Charles Schwab
International Organizations
CIMA
International Ice Hockey Fed.
United Nations Human Rights
WHO – World Health Org.
UNAIDS
About
Jason’s background and passions
Both as an employee and as a consultant, I have worked on teams and effective communication with other designers, producers, programmers, and developers has always been imperative. The broad spectrum of my experience has enabled me to successfully bridge the gap between print design, interaction design, and identity design.
Key strengths include:
• 14+ years of proven design experience
• Extensive and recognized client management and leadership skills
• Passion for digital channels and branding
• Creative, innovative thinking
• Sharp and clear focus on goals and objectives
Lists and links
Here are a few of my references, links and writing outlets throughout the years.
• Interface & Design Journal
• LinkedIn References
• Twitter Updates
• Facebook Updates
Recommendations
Hitesh Supeda
Art Director, Fortune Cookie, London, UK
15 December 2010
“Jason is direct and decisive in his vision. Always trying to let the creative push the technical boundaries but at the same time keeping the user at the centre of any design.
Jason’s ability to get the best out of his team and his ability to inspire, not to mention his relaxed way – makes him a joy to work for and with! I have no hesitation in highly recommending Jason for any creative digital work.”
Amanda Keith
Associate Creative Director, Fortune Cookie, London, UK
3 November, 2010
“Jason is such a pleasure to work with. I love his quirky, innovative design style which keeps the user at its heart yet remains engaging and fun. He always puts a twist on things which keeps his designs fresh and engaging. He really knows how to run and inspire a team and I hope to work with him again in the future.”
Arnaud Dufour
Engagement Unit Manager, blue infinity, Geneva, Switzerland
14 November 2007
“Jason is a great creative with deep feeling, knowledge and understanding of web design culture and usability best practices. He listens and understands clients objectives and constraints. He also masters web 2.0 design style and it was a great pleasure to work with him on projects.”
Alex Hendler
Vice-President/Group Creative Director, Modem Media, San Francisco, USA
24 March 2006
“Jason is a very talented art director who brings a lot of versatility to a project. He always designs according to the needs of the project (as opposed to trying to put his own personal imprint on a project), and is highly collaborative, making him a joy to work with.”
